We are principally engaged in the design, development and manufacturing of personal care and lifestyle electrical appliances on an ODM basis. Our customers are mainly international brand owners with products marketed mainly in the U.S., Japan and Europe. Commencing our operation in 1988, we have accumulated over 30 years of experience in the industry. According to the Frost & Sullivan’s industry report, we were the third largest OEM/ODM service provider of personal care electrical appliances in terms of export revenue in the PRC in 2019.

Over years of operation, we have established a product portfolio with a wide range of personal care electrical appliances, which can be broadly classified into three major categories, namely, hair styling series, grooming series and beauty care series. In particular, we are specialised in hair dryers within our hair styling series which primarily target the high-end market. Some of the hair styling products we co-designed and developed with our customers received awards from various lifestyle magazines and websites in the U.S. and Japan, for example, ‘‘The Knot Magazine’’, ‘‘Allure’’, ‘‘GetNavi’’ and ‘‘Home Appliances Watch’’. To a lesser extent, we also co-design and develop certain lifestyle electrical appliances including electric irons and bread makers etc.

We have a stable customer base which comprises well-known personal care electrical appliances brand owners from overseas. We managed to establish a good and long-term business relationship with our customers, some as long as 18 years. Leveraging our substantial experience and expertise in the personal care electrical appliances industry, we believe we are positioned to maintain our relationship with our current customers and expand our customer base in the future.

We have strong research and development capabilities. Our R&D team is led by two chief engineers who have completed tertiary education in engineering and have on average more than 15 years of industry experience in electrical appliances engineering. We work closely with our customers to co-design and develop our products. With our strong research and development capabilities and our ability in anticipating consumer preference by leveraging on our experience, we are able to provide various technical recommendations and solutions to and respond to feedbacks from our customers regarding product design and development, with an aim to meeting the needs of our customers.

We provide a wide variety of personal care appliances, which can be broadly classified into three main categories, namely (i) hair styling series, including hair dryers, hair straighteners and curling irons; (ii) grooming series, including clippers, nose trimmers and eyebrow trimmers; and (iii) beauty care series, including various kinds of beauty care devices. Secondly, we also co-design and develop with our customers and sell certain lifestyle electrical appliances, such as electric irons and bread makers.